"Details matter. They create depth, and depth creates authenticity." —Neil Blumenthal After Five Basic Removals, the ninth tutorial of the Graphic Design Basic Element Series covers Five Depth Clues. Blumenthal is a transformative lifestyle eyewear brand's designer, creator, and CEO. Examining his branding, you quickly learn that he understands why details Continue Reading
Introduction: Basic Design Element Series
Design: The logical selection and arrangement of visual elements for order and interest. Everything our eyes rest upon can be described as a design. For example, the veins in a leaf, the lines on a hand, or billowing clouds. Even when we doodle or scribble, we can call these marks we make with our tools—pencils, sticks, fingers—designs! It’s quite Continue Reading
The Perfect Palette Series: The Many Hues of Color
Have you ever had a conversation with Siri or Alexa about color? If you haven’t, you can ask the question, “What is the color green?” The other day that’s what I did. Her answer was matter-of-fact Wikipedia perfect. The answer coming out of our kitchen’s “smart speaker” inspired me to share some thoughts on the many hues of color, like green, that the Continue Reading


